Social Media Influencers are a new and we believe important part of the marketing mix. Some influencers have small audiences and other influencers have large audiences, however all can reach people you may not be able to and build relationships for you.
Nothing sells like a referral or word of mouth. McKinsey found that "marketing-induced consumer-to-consumer word-of-mouth generates more than twice the sales of paid advertising." Also those acquired through word-of-mouth had a 37 percent higher retention rate.
What is "native advertising"? Simply put it's when the message is viewed within the organic content. This creates a more powerful and trusting experience for the consumers.
Lord and Taylor got 50 influencers to post a picture of themselves wearing the same dress, on the same day. They told their market the dress was a must-have item, the following weekend the dress was sold out.
Use an army of influencers to do the same for you!
Currently we have a massive amount of influencers, and not many people competing for them. In a year or two, we will have a massive amount of brands competing for a small amount of influencers.
Unlike traditional above-the-line marketing, the speed of implementing is fast, overheads are low and the scale can easily be varied to match any budget.
See directly how many customers were touched and engaged with your message and have a clear understanding of your initial return on investment.
Hashtags (#) have become one of the key components in obtaining up-to-date information from social media. Don't miss out on being part of the conversation.